Mehdi Daoudi’s experience in IT leadership inspired him to build the digital experience platform he envisioned as a user. He spent more than ten years at Google and DoubleClick, where he was responsible for quality of services, buying, building, deploying, and using internal and external monitoring solutions to keep an eye on the DART infrastructure delivering billions of transactions a day. He holds a BS in international trade, marketing, and business from Institut Supérieur de Gestion (France).